Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Benioff Marc & Adler Carlye

Author:Benioff, Marc & Adler, Carlye [Benioff, Marc]
Language: eng
Format: mobi
ISBN: 9780470535912
Publisher: Jossey-Bass
Published: 2009-10-28T16:00:00+00:00

There are new rules in business today. Users have more power than ever. That is not something you should fear. Successfully scaling a product and growing a company are much easier when you’ve engaged the end user as an active participant in the process.

PART 6

The Corporate Philanthropy Playbook

How to Make Your Company About More Than Just the Bottom Line

Play #64: The Business of Business Is More Than Business

We started salesforce.com with a goal to create a different type of company. Our vision was to build a different technology model (Software-as-a-Service), a different sales model (subscription based), and a different philanthropic model (integrated into the for-profit corporation from the very beginning). Each of these ideas emanated from our disenchantment with the traditional manner in which things were done. The philanthropic effort in particular, though, stemmed from a personal experience.

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